Product (UX/UI) designers are in high demand, and they’re well-paid. As per the job website, Indeed, UX/UI designer is one of the most in-demand jobs of 2024.
Product designer salaries typically fall above the national average in many countries, and you can expect significant salary growth as you progress from junior to senior.
So what is the average product designer salary? How much can you expect to earn in the field?
Consider this your ultimate product designer salary guide for 2024 — including tips for how to benchmark your own salary expectations.
Do product designers make good money?
Product designers are among the highest-paid professionals in the design industry — and they tend to earn above the national average in many countries. There’s also plenty of scope for a salary increase as you gain experience and progress in your career.
For context, here’s how the average product designer salary compares to the national average wage in Ireland, the UK, and the US:
| National average salary | Average product designer salary | |
| Ireland | €45,000 – €50,000 | €55,000 |
| UK | £30,000 – £40,000 | £45,000 |
| US | $58,000 – $65,000 | $102,000 |
It’s important to bear in mind that a product designer’s salary varies depending on location, sector, and experience level. But, generally speaking, product designers make good money.
What is the average product designer salary? (Global breakdown)
In Ireland, the average salary for a product designer is around €55,000 per year. This is the average across all levels of experience.
Let’s take a look at how the average product designer salary stacks up around the world.
| Location | Average product designer salary |
| Ireland | €55,000 |
| UK | £45,000 |
| France | €52,000 |
| Germany | €62,000 |
| Spain | €42,000 |
| Netherlands | €49,000 |
| Sweden | SEK 450,000 |
| US | $102,000 |
| Canada | CAD $75,000 |
| Australia | AUD $110,000 |
| New Zealand | NZD $84,500 |
| Brazil | BRL R$85,500 |
| India | ₹1,150,000 |
| China | ¥190,000 |
| United Arab Emirates | AED 80,900 |
| South Africa | R 402,000 |
| Nigeria | NGN 2,520,000 |
To get the average product designer salary in each location, we took salary data from multiple salary databases (such as Glassdoor, Indeed, and Payscale) and calculated the average across those figures.
Junior vs. mid-level vs. senior product designer salary
Experience level is one of the biggest factors that influence a product designer’s salary.
Here’s how product designer salaries vary across junior, mid-level, and senior roles in a handful of locations:
| Junior product designer salary | Mid-level product designer salary | Senior product designer salary | |
| Ireland | €34,000 | €54,000 | €75,000 |
| UK | £32,000 | £41,600 | £72,000 |
| US | $72,000 | $100,000 | $129,000 |
| France | €42,800 | €59,000 | €96,000 |
| Germany | €45,900 | €62,100 | €94,500 |
| Canada | CAD $58,200 | CAD $85,800 | CAD $91,800 |
| Australia | AUD $76,900 | AUD $118,500 | AUD $148,200 |
As you can see, product designers typically enjoy a steady increase in salary as they climb the ranks from junior to senior.
Do product designers earn more than UX and UI designers?
A career in product design spans research, strategy, and UX/UI. Product designers are well-versed in both user experience (UX) design and user interface (UI) design — effectively combining the best of both to create relevant, user-friendly products.
This crossover between the roles might have you wondering: do product designers earn more than UX and UI designers?
Generally speaking, there’s not much variation across the roles. In many cases, the average product designer salary is very similar to the average UX designer salary. Product designers and UX designers tend to earn slightly more than UI designers.
Let’s compare the average product designer, UX designer, and UI designer salaries across seniority levels and locations.
Junior product designer salaries vs. junior UX and UI designer salaries
| Junior product designer salary | Junior UX designer salary | Junior UI designer salary | |
| Ireland | €34,000 | €35,000 | €30,000 |
| UK | £32,000 | £29,500 | £29,600 |
| US | $72,000 | $70,600 | $65,900 |
| France | €42,800 | €47,400 | €33,400 |
| Germany | €45,900 | €39,000 | €36,000 |
| Canada | CAD $58,200 | CAD $57,000 | CAD $52,000 |
| Australia | AUD $76,900 | AUD $62,500 | AUD $53,200 |
Mid-level product designer salaries vs. mid-level UX and UI designer salaries
| Mid-level product designer salary | Mid-level UX designer salary | Mid-level UI designer salary | |
| Ireland | €54,000 | €57,000 | €51,400 |
| UK | £41,600 | £47,000 | £45,500 |
| US | $100,000 | $95,000 | $95,000 |
| France | €59,000 | €45,000 | €41,000 |
| Germany | €62,100 | €53,000 | €46,000 |
| Canada | CAD $85,800 | CAD $83,000 | CAD $70,000 |
| Australia | AUD $118,500 | AUD $130,000 | AUD $126,000 |
Senior product designer salaries vs. senior UX and UI designer salaries
| Senior product designer salary | Senior UX designer salary | Senior UI designer salary | |
| Ireland | €75,000 | €75,000 | €70,000 |
| UK | £72,000 | £65,000 | £56,000 |
| US | $129,000 | $128,000 | $116,000 |
| France | €96,000 | €62,000 | €57,000 |
| Germany | €94,500 | €66,000 | €58,000 |
| Canada | CAD $91,800 | CAD $109,000 | CAD $104,000 |
| Australia | AUD $148,200 | AUD $140,000 | AUD $155,000 |
For more UX and UI salary data, refer to our dedicated UX designer salary guide and UI designer salary round-up.
Are product designers in high demand?
We’ve established that product designers can make good money. But are they in high demand? Is this a safe career choice for the future?
In a word, yes.
In a survey of over 500 UX industry insiders, 68% of hiring managers said they expect the demand for UX-related skills to increase in the next 1-2 years. That includes product designers who are skilled at both UX and UI design.
This sentiment is echoed in wider reports of industry growth.
As mentioned at the start of this article, UX/UI designer is one of the most in-demand jobs of 2024 according to the job website Indeed.com.
The global product design and development services market is expected to be worth $32 billion by 2030 (it’s currently worth around $17 billion). Zippia also predicts strong growth for product designer jobs, estimating a job growth rate of 3% between 2018 and 2030.
The growing demand for product designers is primarily driven by ongoing (and rapid!) digital transformation, continued growth in the tech industry, the e-commerce boom, and the ever-increasing need for innovation and user-centricity in the consumer products sector.
Product designers have a pivotal role to play in bridging the gap between technology and human users. As such, they will continue to be in demand across a variety of sectors.
How to benchmark your product designer salary expectations
When applying and interviewing for product design roles, it’s important to come prepared with your salary expectations.
First, take into account the key factors that will influence your salary. This includes:
- Your location and / or the location of the hiring company.
- Your level of experience in the product design field.
- Your general level of experience in the job market. If you’re new to product design but have experience in another sector, you may be able to negotiate a slightly higher salary than the average for entry-level roles.
- The sector(s) and companies you’re applying to. If you’re applying with a big tech company, for example, you can expect a higher product designer salary than, say, with a non-profit organisation.
- The specifics of the job description and whether it falls into the junior, mid-level, or senior category.
Then conduct thorough market research to establish a salary range.
Use online salary portals like Indeed, Glassdoor, and Payscale, as well as salary guides like this one, to understand what’s realistic and achievable.
Conduct your research as specifically as possible, exploring all the key factors we outlined previously (such as years of experience and location).
Based on your findings, come up with a range.
If you’ve landed on €43,000 as your ideal salary, set your range between €40,000 and €45,000. This leaves room for flexibility during salary negotiations without venturing too far from your optimal figure.
The takeaway
The outlook for product designers is bright. Not only are they in high demand; product designers are also well-paid. Whether you’re new to product design or considering a senior role, you can expect an above-average salary — with a steady increase as you gain more experience.
Next steps and further reading
If you’ve yet to learn essential product design skills, consider the UX Design Institute’s Product Design (UX/UI) Programme.
Over the course of nine months, you’ll span both UX and UI design — covering everything from UX fundamentals and user research, right through to layout, typography, and interactivity. By the end of the programme, you’ll have a professional portfolio to demonstrate your skills — and a university credit-rated certification.
For more product design career tips and industry insights, check out the following:
- 5 inspiring product design examples (and what we can learn from them)
- 3 tips for product designers: an interview with Emmet Connolly, VP of Product Design at Intercom
Emily is a professional writer and content strategist with an MSc in Psychology. She has 8+ years of experience in the tech industry, with a focus on UX and design thinking. A regular contributor to top design publications, she also authored a chapter in The UX Careers Handbook. Emily also holds a BA in French and German and is passionate about languages and continuous learning.
