Sara Hefny
Sara Hefny is a senior product researcher at Hotjar, a product experience insights tool. Trained as an anthropologist and qualitative researcher, Sara is passionate about collaborating with specialists in quantitative methodologies to produce rich, holistic insights that answer fundamental questions about human attitudes and behaviour. After nearly a decade in academic research, she transitioned to industry in an effort to better understand and center human needs in product and service design. Feel free to get in contact on LinkedIn!