What you'll learn
Always up to date
During three live-online masterclasses, you’ll learn:
The role of AI in research
Understand what AI can and can’t do, how it’s evolving the researcher’s role and how to evaluate emerging tools.
Prompting for research
Learn to write structured prompts using proven frameworks and apply them to real research tasks for better outputs.
AI for research planning
See how AI help you create first-draft research materials like recruitment screeners, discussion guides and online surveys.
AI for research facilitation
Learn how AI can help you with note-taking, while also discussing the limitations of AI-moderated interviews and synthetic users.
AI for analysis and synthesis
Use AI to cluster themes, summarise findings and analyse survey data while mitigating bias and preserving human insight.
Evaluating tools
Learn how to make informed choices about AI tools by evaluating their ethical impact, cost and usability.
What you'll get
By the end of the course, you’ll become an AI-powered researcher. You’ll be able to:
Explain where AI adds value in research and where it falls short.
Plan and run research more efficiently without losing depth.
Write prompts that generate richer insights and faster outputs.
Analyse and synthesise findings with AI without compromising empathy.
Use AI to tailor research insights for different stakeholders and formats.
Assess AI tools critically, balancing speed and cost against ethics and quality.
What's included
Who this course is for
This course is designed for people who run or support user research:
UX researchers
Product managers
UX designers
UI designers
Product designers
Content designers
Anyone who wants to become an AI-powered researcher
Course instructor
Charlotte Tracey
Lead User Researcher
@Bupa
Charlotte is a user research leader with over 10 years of experience. She has led research teams at a diverse range of companies, including Bupa, a global health insurer, Gravity Sketch, a 3D design platform, and Fathom, a UX consultancy. Today, her focus is on helping researchers use AI to improve efficiency while keeping human-centred principles at the core.
